How To Select The Right Person
By: Clare Hawkes

Have you ever recruited someone who looked good at interview only to
find out when they started that they “Were not up to it” or, “They just
didn’t seem to fit in”. Most of us have made these mistakes (if you
haven’t, then you are probably new to management). Why?
• We often rely too much on the interview as the main selection process,
• We place too much emphasis on professional credentials at the expense
of ability to do the job and values fit,
• We recruit too often “in our own likeness”.
What’s the best way of finding out whether someone can do the job? Try
them out. Not all of us have the resources to be able to “give someone a
go”, unless we are recruiting for a position such as “air traffic
controller”. As a regular flyer, I know that I would be worried if the
recruitment process for air traffic controllers relied principally on
the interview! Having worked with a number of air traffic controllers, I
now rest easy knowing that a major part of the selection process is
simulations of actual flight control. So, if you have the resources, go
for simulation.
Without simulations, we must still rely on the interview. Unfortunately,
numerous studies suggest that the interview (by itself) is an
ineffective selection method. Why? Let me pose the question – “How
similar is an interview to the type of work the person is expected to
do?” If interviewing is not a major part of the normal day to day
activities of the position for which you are recruiting, then the
selection interview is not replicating the work, but is merely a
discussion on what the person has done or might be able to do. Take for
example the following questions, often asked:
• Tell me about your duties in your last position.
• What did you like most about the job?
• What did you like least about the job?
• Why do you want this job?
• Where do you want to be five years from now?
• How do you feel about working for a demanding boss?
• What is your management [or marketing etc] philosophy?
• What would you do if you were working for a manager who refuses to set
priorities for you?
• Tell me what you would do in your first few weeks in this role.
Before you reach for your pen to jot down a “new one” you liked, let me
make a point. Not one of these questions works! None of them helps
predict future behaviour in the job for which you are recruiting.
So, how can you improve the interview? A technique known as “Behaviour
Description (or Event) Interviewing (BDI) has been shown to improve
interview effectiveness by as much as four times. Mind you, you should
still use more than the interview, but more of that later.
Read the following question asked of a candidate in relation to a job
requirement of “managing poor performance” and see how it differs from
the previous list of questions:
• Tell me about the last time you faced the situation of an employee who
wasn’t performing.
• What was the situation?
• How did you deal with it?
• What did you do?
• What did you say?
• What did he/she say?
• How did you respond?
• What was the outcome?
By comparison to our previous questions, BDI asks for examples of past
behaviour that the candidate has experienced, that are likely to
indicate how the candidate might perform in similar situations in the
current position.
It specifically calls for the descriptions of events, not thoughts,
feelings or hypotheses. Additionally, it prevents the candidate from
lying or exaggerating as the following parts of the question will soon
catch them out.
So, the BDI interviewing process becomes:
1. Describe an event.
2. Describe the behaviour (what happened).
3. Describe the outcomes.
In addition to the BDI interview, what do you need to add to your
selection armoury? Depending on the position, there are of course the
professional qualifications, but we all know that these merely get the
candidate through the gate – it’s what he or she can do with their
qualifications that we are interested in. For some positions, you may
also decide that psychometric or personality tests are useful (these
need to be shown to be reliable tests by correlation with previous
successful candidates).
Then of course there’s the reference. Written references are almost
useless and phone references are generally ineffective for the same
reasons as the standard employment interview. However, you can increase
the effectiveness of references by using the BDI method over the phone
with the candidate’s referee.
In addition to finding out whether someone can do the job, there’s also
the very important aspect of “values fit”. Will the person fit in with
the people and the culture? There are numerous values questionnaires on
the market that you may try, however I have two simple techniques that
could save you money. Both of these are dependent on the fact that you
already know what values you are looking for (that’s for another
article). The first is to ask the applicant to describe their “ideal
organisation”. In doing so, they will always describe the values they
hold dear when looking for an employer. The second is to ask your team
(the people the candidate will be working alongside) to also do a short
interview – this can often be achieved in conjunction with a plant or
office tour.
Finally, a word of warning. One of the most frequent mistakes I see is
managers recruiting in their own likeness, i.e. people who are similar
to themselves in many ways. This is a natural tendency of human nature,
but can be avoided if you use the BDI method, together with your team
members and perhaps peers assisting in the selection of the final
candidate.
Clare Hawkes used to think that her ability to select the right
people was due to her undoubted intuitive powers. Some years ago, her
illusion of self importance was burst when she discovered that the
selection method she was using was in fact a well researched and tested
technique – Behaviour Description Interviewing.

How To Spot The Right Person
By: Adam Smith
Someone recently asked me: 'Adam; I've got a good number of candidates
for my vacancy. How do I make sure I choose the right person?' Here are
some ideas that will help you. Essentially you need to have a really
clear idea about what you want, so that you can target your interviewing
questions specifically at assessing candidates' suitability against
these criteria, then make an objective decision around this - along with
a healthy dose of common sense and instinct. Many small businesses have
a rough idea in their heads about the type of person they are looking
for and then have an unplanned, unfocussed conversation (the interview)
and then hire a candidate that they 'like' and have a good 'gut
instinct' about. But they often realise within days or weeks that they
hired the wrong person.... Here are some steps that will help:
1. Have a full job specification for the role you are filling. What type
of experience & knowledge, skills, personality and values are right for
the role and your business? What level of ambition are you looking for;
how long do you expect someone to stay in the role before they move on?
Invest some time now and you will ensure you avoid wasting time
interviewing and potentially offering roles to the wrong people.
2. Be clear what your job criteria "looks like" . What exactly does
"first-class customer service" mean to you? How do you know when you see
it? What exactly does "a great eye for detail" mean in your business
3. Interview against these criteria. By all means ask generic questions
that allow you to build rapport, and be conversational, but also ensure
that you ask specific questions that allow you to assess whether the
candidate matches up to your requirements. Ask the right questions that
will elicit examples and evidence that allow you to test whether the
candidate has the traits, skills and experience to meet your criteria.
What does "first-class customer service" look like to them? Their answer
will tell you whether you share the same standards when it comes to the
quality of customer service. Ask them questions which require them to
provide actual examples of when and how they have provided "first-class
customer service"
4. Rigorous selection decision. Don't just hire someone because you
'like' them and establish a good rapport in the first 5 minutes - this
is a common mistake. Don't make a decision on your own. Get a trusted
senior colleague to meet them to give you a second opinion. Remember,
you are hiring the right person for your business and you have a
responsibility to the business and your team to do just that.
5. Focus on hiring people with the right 'core' values. By that I mean
the right personal values, attitudes and work ethic. You can usually
teach skills (e.g. IT or technical skills), but you can never 'train' a
work ethic or the right attitude into someone. That comes with the
person and is usually formed in their early years - both from the way
they were brought up and also from their early working life. For this
reason I always look at where people BEGAN their careers to see what
type of moulding they got at the start of their working life.
6. Don't worry about making mistakes. Interviewing is a skill. Like any
skill, whether it's cooking a meal or hitting a golf ball, it improves
with the experience and wisdom that comes from having lots of goes,
messing up, learning and implementing that learning. You can't learn to
be a proficient golfer without losing a lot of balls in the rough. And
you can't become a top-rated chef without messing up a meal on
occasions. So go ahead: do lots of interviews and learn as you go along.
Find the approach that suits your style and ask the questions that fit
your business and the positions you are hiring for. Once you find your
style and are comfortable in an interview situation, in addition to
learning to spot the right people, you will start to attract the right
people as you will be at your relaxed and confident best - which will
make you an attractive proposition to a potential employee. Following
these steps will require you to spend some extra time at the beginning
of the recruitment process, but it's an investment that will save you a
lot of time in wasted interviews and loads of time and money from hiring
the wrong people.
Adam Smith, Recruitment & Retention Specialist at Indigo, works with
businesses that struggle with recruitment and retention issues and helps
them implement strategies proven to Find and Keep The Right People
consistently.